Social Habitat Co.
The Edit
2026
@BFCCMARKETING
Social Media Strategy
Building a brand ahead of the game
HOW STRATEGY DID THIS!
BRAND VISION
To create meaningful, inspiring content that helps luxury wedding vendors connect with their ideal clients and drive more bookings.
Guiding luxury wedding vendors to showcase their work with intention and attract clients who truly align with their vision.
BRAND MISSION
They work with brands that value: luxury, inclusivity, connection, & love.
BRAND VALUES
TARGET AUDIENCE
@bfccmarketing has one key target audience broken up into many smaller categories. Their main target audience is wedding vendors that couples hire for luxury weddings. Under that, though, are caterers, wedding planners, content creators, food vendors, rental companies, and so much more. Creating content that is both informational and educational will be key to capturing this audience.
THE PLATFORMS
INSTAGRAM: This is @BFCCMarketing’s main social media channel. It is where vendors find them, connect with their messaging, and lean into the inclusive community. This strategy focuses on exploring three areas of content: Moral beliefs, design expertise and creativity, and client work.
TIK TOK: This is @BFCCMarketing’s secondary social media channel. It is where vendors find the relatable side of @bfcc. The relatable content includes trends, inside jokes, and funny moments that every type of vendor can relate to. They will also want to test out up-and-coming trends here!
THE GRID
Since they are targeting higher-end luxury planners, I wanted the feed to feel almost editorial. They want to position themselves just as luxurious as their clients are to their audience.
